Gov.uk’s 10 design principles are simply a work of genius

The gov.uk website was voted ‘Design Of The Year’ in 2013, the first time a website has ever won this prestigious award. I wrote about it on coverthink back in April, but now, reports Andy Pemberton from Furthr, the people behind the site have detailed exactly how they get such great results.

  1. Start with needs*
  2. Do less
  3. Design with data
  4. Do the hard work to make it simple
  5. Iterate. Then iterate again.
  6. Build for inclusion
  7. Understand context
  8. Build digital services, not websites
  9. Be consistent, not uniform
  10. Make things open: it makes things better

Read more here at furthr.

 

One thought on “Gov.uk’s 10 design principles are simply a work of genius

  1. Very cool. Although these are essentially User Centred Design principles and many of us have been banging on about them for ages…!

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