Five must-see, must read links

The best viral ad of all time. 11 million views on youtube and still going up. You MUST WATCH THIS.

Interuption won’t work for ever. The future of advertising is here. Time Inc CEO Laura Lang adds her thoughts on Content Marketing

‘It’s not my job to comment on the downfall of civilisation’ A rare interview with Larry Hackett, People’s Managing Editor. Plus, Time Inc launches the biggest campaign ever seen in support of People’s newsstand proposition.

Excellent interview with NYT’s David Carr, the World’s Biggest and Best Media Journalist.

Smart insight on implementing digital strategy objectives from Kevin Heery at Lean and Large.

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